When I launched this business in 2015, it was not a new path for me- rather a rebranding and focussing of my passions and skills to something that felt “right” – something that represented me and my vision for my life and my work. But, although this was a highly personal change and a “new start” of sorts – my general style and approach to life is “less about me and more about others” (like those I feed, train and engage with in creating food). So, when thinking about my style, the process I wanted to indulge in (going forward) and the basically the reality of food… I came up with the following (literally scribbled into my journal at the time);
“No single morsel of food can be enjoyed without a process of collaboration that has allowed it (the food) to grow from the earth or feed off the earth. From the collaboration between the nature and the farmer to the market and ultimately the cook – food is its essence is a product of collaboration! I want to work with clients to produce delightful food experiences that are of the place, for the place and ultimately a product of collaboration for the people”!
So, I named my business CollaborATE Food. And so, began a delicious delightful adventure that inspires and challenges me daily.
If you’d like to CollaborATE with me, get in touch here.
Logo designed by my talented friend Andrea Barras from Bird & Design ?